ITB Berlin has set up a new consultation network that provides a meeting place for qualified experts and customers.
ITB
Advisory lets tourism associations, destinations, representatives of
government and tourism experts communicate with travel industry experts
who
assist in analysing customers’ problems and developing new solutions.
The members of this ITB consultation network undergo a certification
procedure and
are thus highly qualified.
The focus of this advisory service, for which charges apply, is on further development, marketing and destination management.
ITB Advisory uses well-proven methods of analysis and offers customers tailor-made, effective solutions.
One of the strong points of this consultation service is the ability to communicate individual, up-to-the-minute knowledge.
David Ruetz, head of ITB Berlin: “In this fast-moving information age, obtaining the edge in terms
of knowledge is the key to achieving success.
ITB
Advisory provides a common platform for customers and qualified
advisers who can put their experience to good use by communicating
practical and efficient
solutions.“
Among
the sponsors of ITB Berlin’s new consultation network are influential
tourism industry players such as UNWTO, WTTC, PATA, ETC and other
selected organisations.
Communicating knowledge at the ITB Berlin Convention
In order to provide its customers with a wide range of knowledge ITB Advisory is collaborating with
the ITB Berlin Convention, the global travel industry’s largest think tank.
Taking as its slogan ”brought to you by ITB Advisory“, ITB Advisory is sponsoring the ITB Destination Days.
Topics
include the challenges facing international destination management and
the prospects for the future. At a workshop at this year’s ITB
Convention, ITB
Advisory will be offering practical tips.
Under
the heading of “How to obtain EU tourism funds“ the workshop provides
an overview of the EU funds potentially available for tourism projects.
Emcra, a
leading organisation involved with EU funding, will provide valuable
tips on how companies, regions and NGOs can make effective use of EU
funds.
Wide range of topics at the Destination Days
At the ITB Berlin Convention this year’s Destination Days, which are sponsored by ITB Advisory, are
providing wide-ranging information and highlighting best practices once again.
The
focus is on fast-growing travel markets such as health and barrier-free
tourism, sustainable tourism, gay and lesbian tourism, as well as on
emerging markets
in Asia, South America, Spain, Turkey, Egypt and the countries on the
Danube. This year’s Africa Forum is discussing Kaza, a beacon project
and joint development venture involving five African countries.
The South America Forum is looking at safety in tourism and how tourism destinations communicate with their visitors.
A
lecture on Spain as a tourism destination will show how a well-known
tourism region is employing innovative measures to become much more
attractive and competitive.
This year’s Health Tourism Panel focuses on developments in health tourism.
Experts will define target audiences, analyse the market situation and this segment’s future prospects.
In 2013 the Health Tourism Battle will be taking place for the second time.
Nine representatives of the health tourism sector will present their most innovative ideas
and the audience will cast live votes for the winner, who will be rewarded with a flight to Berlin.
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