Nokia announced plans to extend high-end innovations to more people in more markets. Four new devices bring innovation to new price points, while Nokia's HERE location suite becomes available for non-Nokia phones in the Windows Phone ecosystem. Nokia also announced new developer partnerships that use Nokia expertise in imaging, location and entertainment to deliver exclusive application experiences. Finally, Nokia and Microsoft are combining their strength in the enterprise sector to bring more business customers to Windows Phone.
"The momentum behind Nokia is gathering pace. The launches today reflect our commitment to broadening our devices and services portfolio to meet the demands of people and businesses around the globe," said Stephen Elop, President and Chief Executive Officer of Nokia.
"By offering better experiences at a more affordable price we are reinventing the battle for affordable mobile devices, and Nokia has the building blocks to win."
Nokia Lumia 720 and Nokia Lumia 520 expand Nokia's Windows Phone 8 portfolio
Nokia 105 and the Nokia 301 add aspirational Lumia experiences to mobile phones
HERE expands its reach
Nokia also announced that while HERE, its new brand for location experiences, will continue to offer first and best experiences on Lumia, HERE Maps, HERE Drive and HERE Transit would become available for non-Nokia Windows Phone smartphones in selected markets.
The new HERE Maps come with LiveSight(TM), Nokia's set of augmented-reality technologies. LiveSight(TM) uses "sight" as a fundamentally new way to discover and navigate the world, recognizing what people see through their phone's camera and layering that view with relevant, place-based information. LiveSight(TM) also powers Place Tag, a new digital lens introduced for Lumia today. Combining Nokia's unique capabilities in location and imaging, Place Tag adds location stamps to photos with relevant information about pictured places.
Developers gain access to exclusive Nokia technology
Nokia announced that with more than 130 000 applications now available on Windows Phone, it is opening up its APIs in imaging, location and music to encourage developers to build unique and innovative application experiences for Lumia. New apps from Burton, GoPro and FourSquare are already taking advantage of these opportunities, while Nokia announced a new cooperation with Dreamworks Animations SKG. The cooperation will see Dreamworks developers use Nokia APIs to deliver rich, interactive entertainment experiences, exclusively for Nokia devices, starting from the second half of 2013.
Nokia and Microsoft sharpen focus on business customers
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